Vasundhara Krishi Vahini 90.4 MHz

Radio  is serving as an  important development tool   for  creating awareness  spreading information and  facilitating communication, despite the absence  of policy support and the government aid. It is a  radio service for  geographically bound communities in areas with  poor infrastructure where people do not have access  to the  mainstream national and  regional  media. Agriculture has been  in mainstay of the  Indian’s economy and over 70% of its  population lives in rural areas as much as 49% of the land area is cultivable. Timely availability of  reliable information on climate, plant nuterations, production seeds, fertilizers, new trends and water information,  integrated with  infrastructure and  socio-economic factors is  essential for  land users to exercise the best choice among options in using these resources to achieve sustainable level of food production and developing in an increasingly complex environment. Most  of these farmers won’t have Internet access in their lifetime. And also don’t even have regular access to a telephone. Although an increasing number of  communities have access to a television, there is a shortage of content that is locally determined, relevant, appropriate and accessible in local languages. Printed materials though  available  in local languages, they do not help the farmers who are  illiterate-that is more than  70 percent of  the population.