EMPLOYMENT GENERATION AND MARKETING MISSION

Employment Generation and Marketing Mission (EGMM) is a mission set up by the Department of Rural Development of the Andhra Pradesh (AP) Government to provide employment/ employability
for the rural youth. EGMM works in a publicprivate partnership mode with Government, companies and the rural communities as stakeholders. It begins with collecting the data of unemployed youth which goes into a database. A market scan is done to identify opportunities. The youth are screened and enrolled in Training Centres and companies come for campus recruitment. EGMM has set up 450 training centers across A.P. located in rural and tribal areas. About 50 training centers are owned and managed by EGMM. EGMM has also developed and nurtured 14 training partners in different sectors to work for the rural poor.